Designers at jewelry studios and high jewelry houses often need to show a piece before it's been made. Sketch-to-campaign production solves the gap between design intent and market-ready imagery, without waiting for samples.
When sketches work as inputs
Design sketches and CAD views work as Canova inputs for any piece where the silhouette, proportions, and stone placement are defined. The sketch doesn't need to be a finished rendering. It needs to show what the piece looks like. Technical drawings, CAD exports, and hand sketches with dimensions all work.
What the sketch actually needs to show
Not every sketch is usable input. A bench jeweler's drawing with dimensions, stone positions, and metal zones gives Canova more to work with than a loose concept sketch. The minimum is clear silhouette, readable stone placement, and distinct metal areas. Proportions can be approximate. What matters is the structural logic: how many stones, where they sit, and how the setting meets the band.
What a sketch cannot tell
A sketch shows shape, not material. Canova Design reads the piece part by part and asks what the drawing leaves open: the metal of the band, the stone in the centre. You answer with one click. There is no prompt to write.
What the output can and can't show
From a sketch, Canova can produce a render that shows the piece's silhouette, stone arrangement, and general finish character: gold, platinum, silver, white gold. Fine surface texture, specific clasp mechanisms, and millimeter-level engraving detail require a photo of the finished piece. The output is honest about what the input contains.
From render to campaign
Once the render is right, Studio takes it further: a clean packshot, a lifestyle scene, an on-model shot. The same piece, placed, lit and worn, before it exists.
Use cases
Pre-production buyer presentations. High jewelry houses showing commission pieces before fabrication. Designers presenting to internal approval before production starts. Trade show materials for collections in development. These all share the same constraint: the piece doesn't exist yet, but the imagery is needed now.
After the sample arrives
Once the finished piece is available, photograph it and upload it as the new input. The campaign imagery produced from the sketch becomes the reference for the final imagery: same visual direction, same composition parameters, now anchored to the actual finished piece.
