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Guide

From sketch to campaign visual

Designers at jewellery studios and high jewellery houses often need to show a piece before it's been made. Sketch-to-campaign production solves the gap between design intent and market-ready imagery, without waiting for samples.

When sketches work as inputs

When sketches work as inputs

Design sketches and CAD files work as Canova inputs for any piece where the silhouette, proportions, and stone placement are defined. The sketch doesn't need to be a finished rendering. It needs to show what the piece looks like. Technical drawings, Rhino exports, and hand sketches with dimensions all work.

Campaign output

Design input

Sketch, technical drawing, CAD export, or hand-drawn reference with dimensions.

Packshot, lifestyle scene, or on-model visual ready for ecommerce and press.

Jewellery design sketch used as an input reference

Production brief

Jewellery campaign visual expressing a distinct design language and aesthetic direction

Metal finish reference, stone type, and environment for lifestyle outputs.

Refined jewellery design reference used to define production direction

Input quality

What the sketch actually needs to show

Not every sketch is usable input. A bench jeweller's drawing with dimensions, stone positions, and metal zones gives Canova more to work with than a loose concept sketch. The minimum is clear silhouette, readable stone placement, and distinct metal areas. Proportions can be approximate. What matters is the structural logic: how many stones, where they sit, and how the setting meets the band.

Solitaire ring sketch showing silhouette and stone placement
Jewellery sketch showing structure, proportions, and design details
Rendered jewellery output showing finish character and stone arrangement

What the output can and can't show

What the output can and can't show

From a sketch, Canova can produce packshots that show the piece's silhouette, stone arrangement, and general finish character: gold, platinum, silver, white gold. Fine surface texture, specific clasp mechanisms, and millimeter-level engraving detail require a photo of the finished piece. The output is honest about what the input contains.

Rendered ring output from the same sketch

After the sample arrives

After the sample arrives

Once the finished piece is available, photograph it and upload it as the new input. The campaign imagery produced from the sketch becomes the reference for the final imagery: same visual direction, same composition parameters, now anchored to the actual finished piece.

Campaign visuals from design, before production starts